Though it's fired long-time ad agency Doner, Mazda will retain its Zoom-Zoom ad campaign - a critical part of its strategy to boost market share by 50%. New products like the 2011 Mazda2 subcompact and the high-mileage Sky engines, coming in 2012, will also be essential, Mazda's top American executive tells TheDetroitBureau.com. Click on the headline, above, to read the full story.
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